VBET and Portsmouth FC Partner with PlayOn Agency for Responsible Gambling

Since the partnership was formed in December 2020, VBET have been devoted to enriching the matchday experience for fans and supporting Pompey’s award-winning community scheme which saw supporters receive gifts, live match passes and much more.  

VBET & Portsmouth have teamed up with the PlayOn Agency and through BettorMind will see responsible gambling content promoted to their fans. 

he PlayOn Agency understand the importance of betting & gaming’s partnership with sport and aim to deliver independent, socially responsible communication strategies that will strengthen the partnership between the club, the operator and mostly importantly, the fans.  

We are excited to build on the work already done by VBET & Portsmouth and are dedicated to showcasing the relationship between the two as a standard bearer and an example to all.  

“We have been delighted with our partnership with Portsmouth so far and always strive to support Pompey’s success, both on and off the field. By bringing in the expertise that the PlayOn Agency have we can build on the great work we have already done and continue to develop the long-term sustainable partnership.” – Artur Manasaryan, VBET’s Regional UK Director. 

We are excited to be one of the first Football Clubs to be working in partnership with VBET and BettorMind to provide responsible gambling content and support to our fanbase to ensure this information and knowledge is accessible to everyone. Our partnership with VBET goes beyond promoting betting to our fanbase and is focused on building positive fan engagement through innovative and engaging marketing activations” – Anna Mitchell, Portsmouth Chief Commercial Officer. 

“It’s been refreshing to partner with VBET and Portsmouth who have both demonstrated a  huge desire to work closely together with the approach to responsible behaviour  communication. We believe that football and the betting gaming industry can achieve their commercial objectives and ensure that the many people who enjoy their participation can do so in a sustainable way. Our approach is modern, progressive, and respectful to every stakeholder involved in the process and we are honoured to be part of VBET and Portsmouth’s commitment to their audience” – Jason Ryan, PlayOn Agency’s Head of Partnerships. 

About The PlayOn Agency 

The PlayOn Agency are a team of sports fans who have decades of business experience, both inside and outside of sport, in building trust and creating brand reputations.  

Trust and loyalty are the foundation for building any successful business, brand or organisation. We have extensive experience in deploying fan-focused strategies that will build and protect reputations leading to stronger and more beneficial partnerships for all stakeholders.  

Discover more about us and hear how we can help you


Whether you are a sporting organisation, a brand investing into sport or both we would love to be able to support your objectives. A member of the team will be straight back to you after you submit your message to us.